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VP, Programmatic, AdOps
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VP, Programmatic, AdOps
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Job Description:
Work directly with Programmatic vendors on new product releases and rollouts
Understand evolving programmatic technology across open auction, PMP, and PG, including header bidders and server-side versus client-side implementations
Make recommendations and create test plans for programmatic technology and vendors
Work with ad product managers and technology teams to implement solutions
Evaluate current and new programmatic vendors and make recommendations
Vet new programmatic business and partnership opportunities
Understand the health of bidder partners to optimize and troubleshoot connections
Identify levers to drive improved results and recommend actions
Monitor market developments and shifting trends, pivoting operations and the ad stack accordingly
Collaborate with ad sales to accommodate PMP and PG deals
Evaluate and implement video programmatic initiatives
Monitor and maintain ad quality across the portfolio of sites, including managing block lists in an Ad Quality platform
Provide quality assurance for site and app releases affecting programmatic revenue
Maintain .txt files and compliance and transparency initiatives
Act as technical liaison with product and engineering teams and represent programmatic interests
Optimize and update header bidding while working with analytics to monitor impact
Requirements:
At least 8 years of experience
Experience with Google Ad Manager (DFP) or other Ad Servers
Understanding of programmatic ecosystems and platforms such as Google, Magnite or Index Exchange
Strong knowledge of web debugging with tools such as Charles and Chrome Developer Tools
Experience working with Product and Engineering teams
Experience with JIRA is a positive
Ability to address problems with a data driven approach
Strong Excel skills are an advantage
Experience with BI tools are an advantage
Demonstrated experience and success in conducting client meetings
Must be currently eligible to work in the United States of America